Post by M. Hawbaker on Jul 18, 2019 21:19:23 GMT
A popular Christian bookseller is changing its name after a deluge of requests for cannabis-related products.
For years, Peabody, Massachusetts-based Christian Book Distributors has been known by the initials CBD.
The bookseller announced last month it will now go by "Christianbook" to avoid confusion with cannabidiol, an increasingly popular cannabis-derived product that shares its initials.
"The problem is the other CBD is just so popular at this point in time that it just kind of overwhelms our brand," Christian Book President and CEO Ray Hendrickson told The New York Times.
www.charismanews.com/us/77252-christian-book-distributors-drops-cbd-initials-to-avoid-confusion-with-cannabis
For years, Peabody, Massachusetts-based Christian Book Distributors has been known by the initials CBD.
The bookseller announced last month it will now go by "Christianbook" to avoid confusion with cannabidiol, an increasingly popular cannabis-derived product that shares its initials.
"The problem is the other CBD is just so popular at this point in time that it just kind of overwhelms our brand," Christian Book President and CEO Ray Hendrickson told The New York Times.
www.charismanews.com/us/77252-christian-book-distributors-drops-cbd-initials-to-avoid-confusion-with-cannabis
