Post by M. Hawbaker on Apr 11, 2024 17:05:58 GMT
McDonald's restaurants in the Netherlands have debuted a revolutionary way to turn consumers on to their iconic burgers and fries — by launching the "world's first billboard" that smells like their food.
"This is the first time that a billboard has been used to diffuse the McDonald's scent," Golden Arches reps described in a statement this week about the aromatic advertising initiative.
The billboards "are strategically placed within 600 yards of a McDonald's so customers can follow the scent trail to the source."
notthebee.com/article/mcdonalds-has-launched-a-series-of-billboards-that-smell-like-mcdonalds-food
"This is the first time that a billboard has been used to diffuse the McDonald's scent," Golden Arches reps described in a statement this week about the aromatic advertising initiative.
The billboards "are strategically placed within 600 yards of a McDonald's so customers can follow the scent trail to the source."
notthebee.com/article/mcdonalds-has-launched-a-series-of-billboards-that-smell-like-mcdonalds-food
My take on the subject. 