Post by M. Hawbaker on Jun 2, 2021 10:27:33 GMT
A prominent American cereal company has partnered with an LGBT advocacy group to create a special cereal packaged in a box encouraging people to choose their own pronouns.
Kellogg’s, the parent company of popular cereal brands including Apple Jacks, Frosted Flakes, Fruit Loops, Raisin Bran, Rice Krispies and Special K, unveiled its “Together with Pride” campaign in partnership with the GLAAD last week.
The campaign, which has adopted the slogan “Boxes are for cereal, not people,” will last from May 1 to Nov. 30, 2021. It rests on the premise that “No matter who you are, who you love or what pronouns you use, you’re too awesome to fit into a box.”
The Michigan-based company noted on its Instagram page that for every box of "Together with Price" cereal sold, it will donate $3 to GLAAD. Originally founded as the Gay & Lesbian Alliance Against Defamation, GLAAD promotes LGBT acceptance in the media.
Kellogg’s, the parent company of popular cereal brands including Apple Jacks, Frosted Flakes, Fruit Loops, Raisin Bran, Rice Krispies and Special K, unveiled its “Together with Pride” campaign in partnership with the GLAAD last week.
The campaign, which has adopted the slogan “Boxes are for cereal, not people,” will last from May 1 to Nov. 30, 2021. It rests on the premise that “No matter who you are, who you love or what pronouns you use, you’re too awesome to fit into a box.”
The Michigan-based company noted on its Instagram page that for every box of "Together with Price" cereal sold, it will donate $3 to GLAAD. Originally founded as the Gay & Lesbian Alliance Against Defamation, GLAAD promotes LGBT acceptance in the media.
