Post by M. Hawbaker on Feb 25, 2020 11:41:23 GMT
If passed, a California bill introduced last week would require some large retailers to have gender-neutral areas for children’s apparel and toys within their stores.
Assembly Bill 2826 would require retail stores that carry children’s clothing and shoes, toys and/or other childcare items to include some floor space where all products are displayed, regardless of whether those goods have been traditionally marked for girls or boys.
Introduced by California State Assemblymember Evan Low, the bill would apply only to department stores with 500 or more employees. The bill would go into effect beginning in 2023 and carry a civil penalty of $1,000.
Low proposed this legislation with the aim of making the shopping experience more inclusive for kids, with the bill reading: “Unjustified differences in similar products that are traditionally marketed either for girls or for boys can be more easily identified by the consumer if similar items are displayed closer to one another in one, undivided area of the retail sales floor.”
Low proposed this legislation with the aim of making the shopping experience more inclusive for kids, with the bill reading: “Unjustified differences in similar products that are traditionally marketed either for girls or for boys can be more easily identified by the consumer if similar items are displayed closer to one another in one, undivided area of the retail sales floor.”
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