Post by M. Hawbaker on Dec 7, 2023 17:48:52 GMT
McDonald’s wants to get into the specialty coffee business, an “attractive and fast growing category,” Kempczinski said. But, he added, McDonald’s can’t just add a bunch of new drinks to its regular menus – it would complicate kitchen operations and slow service down.
So it’s testing out this new concept to see if people will swing by CosMc’s during their afternoon slumps to buy a churro frappe, s’mores cold brew, chai frappe burst, or another customizable beverage. Maybe they’ll even pair it with cookies, ice cream, or one of a few sandwiches.
With CosMc’s, McDonald’s seems to be looking at Starbucks’ playbook — a focus on cold, sweet beverages that can be modified to taste. Cold drinks make up the majority of Starbucks’ sales.
finance.yahoo.com/news/mcdonald-unveils-cosmc-answer-starbucks-222218606.html
So it’s testing out this new concept to see if people will swing by CosMc’s during their afternoon slumps to buy a churro frappe, s’mores cold brew, chai frappe burst, or another customizable beverage. Maybe they’ll even pair it with cookies, ice cream, or one of a few sandwiches.
With CosMc’s, McDonald’s seems to be looking at Starbucks’ playbook — a focus on cold, sweet beverages that can be modified to taste. Cold drinks make up the majority of Starbucks’ sales.
finance.yahoo.com/news/mcdonald-unveils-cosmc-answer-starbucks-222218606.html
